Winemakers Open for Business in China

Australia Post is helping Australian businesses capitalise on the lucrative Chinese eCommerce market through its new partnership with the largest online wholesale website in China, 1688.com. 1688 is a B2B online marketplace, operating solely using the Chinese language. The platform was established in 2010 by the Alibaba Group, which operate some of the largest online and mobile marketplaces in the world. These online channels help foreign businesses sell their goods in China at wholesale prices.
Australia Post will initially help sell wine through 1688.com because of the strong demand for Australian wine exports into China, eventually expanding into other product categories in 2016.
Australia Post’s Managing Director and CEO Ahmed Fahour, says that as we enter a landmark era in China-Australia free trade, there has never been a better time for Australian businesses to access China’s flourishing eCommerce sector, which is set to become the world’s top import market for online goods by 2018. “Australia Post is committed to supporting local businesses by breaking down barriers to selling overseas and delivering eCommerce solutions that make it easier to do business across the country and overseas,” Mr. Fahour said.
Australia Post is today launching the online store in collaboration with the Margaret River Wine Association, showcasing wines from five premium wineries in Western Australia- EVOI Winery, Flametree Winery, Happs Winery, Laurence Winery and Rosily Vineyard.
Over the coming months, Ausralia Post will work directly with other premium wine regions to broaden the range offered on the site.
Australian businesses looking for help to grow their business in China, can contact 1688@auspost.com.au.