Genuine farm freshness for Perth shoppers

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Screen Shot 2018-10-24 at 3.03.54 PMA record 26 greengrocers across the Perth region are getting behind the Genuinely Southern Forests 2018 retail marketing campaign. Now in its third year, the campaign is continuing to bring the flavours of the Southern Forests into stores to inspire consumers with a schedule of delicious food demonstrations and marketing activations.
The campaign runs across the peak season for the Southern Forests region, from October 2018 to July 2019. Store customers will be able to sample and purchase a wide range of fresh and value-added produce, including potatoes, beetroot, stonefruit, avocados, broccoli and much more.
The Southern Forests Food Council coordinates the activity on behalf of its 400 members, 275 of which are producers. Council Chairman Bevan Eatts says that the ongoing campaign demonstrates tangible results from the farm to the shop floor which is a win for everyone.
“One of the key goals of the Food Council is to actively look for market opportunities that support our members under a collective approach. The retail marketing campaign brings together all of the elements of the supply chain to drive sales and increase the exposure of our regional brand to Perth consumers,” said Bevan.
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