Queensland coffee entrepreneur Phillip Di Bella will visit Perth next month to officially introduce Di Bella Coffee to the West Australian market, and present an exclusive master class event.
Di Bella Coffee is Australia’s largest specialty coffee company and recently took the plunge and introduced its coffee to WA six months ago.
Phillip Di Bella, owner and founder of Di Bella Coffee, said he was looking forward to traveling to Perth and presenting the exclusive master class.
“I will be speaking about the fundamentals of coffee and the quality along with the various differences and advantages to using Di Bella Coffee,” he said.
“The audience will be compiled of customers, potential staff and clients, business brokers and industry professionals.”
Mr Di Bella said he introduced Di Bella Coffee to Perth almost six months ago and has found Perth to be a city absorbed in the coffee culture.
“I think Perth took me by surprise as much as I took it by surprise,” he said.
“Western Australians are already embedded in their own fully grown coffee culture with some coffee connoisseurs emerging from the ranks.
“Australians the country over have moved from treating coffee as an after meal beverage on a special occasion to an everyday factor in their lives, it is now a lifestyle choice and one which is enjoyed multiple times a day by some.”
The master class will be held at La Monakella (a Di Bella Coffee stockist) on the 3rd of April and kicks off at 6:30PM.