Industry Prepares for International Campaign ‘RESTAURANT AUSTRALIA’

Restaurant & Catering Australia (R&CA) is soon to launch a series of Doing Business Better seminars that encourage industry to get up to speed with social media and prepare for the next biggest global tourism campaign ‘Restaurant Australia’.
As a result of the association advocating on behalf of its members for a fresh focus on Australian tourism, Tourism Australia is ramping up the promotion of Australia’s food and wine experiences in a new approach to its international marketing.
R&CA CEO John Hart is excited that the ‘There’s nothing like Australia’ campaign is evolving to promote Australia as being the world’s greatest restaurant ‘Restaurant Australia’.
“This will help narrow the perception gap between those who have visited Australia and those who have not, and put Australia’s restaurants and cafes on the international stage.
“Restaurants and cafes are where visitors eat – research acknowledges that we have built a reputation for the best restaurants in the world and now that reputation is bearing fruit,” Mr Hart said.
With the campaign expected to be launched later in the year, R&CA has joined Tourism Australia to ensure industry gains the recognition it deserves.
The Doing Business Better seminar in Sydney on Monday 7 April will hear from R&CA CEO John Hart on how industry needs to connect with customers online.
Tourism Australia will be providing a ‘how to’ guide on how operators can be involved in its ‘Restaurant Australia’ campaign, which is based on strong consumer insight.
Research across 15 of Australia’s key tourism markets shows that great food, wine, and local cuisine is a major factor in holiday decision making at 38 percent.
Those who have visited our great nation, rank Australia second for its food and wine experiences at 60 percent, after culinary giant France.
However, only 26 percent of those who have never visited Australia, associate the destination with a good food and wine offering.
The Sydney event is the first of a series of Doing Business Better – Social Media seminars that will be rolled out across the country over the next couple of months.
To register to attend an upcoming Doing Business Better seminar, please visit R&CAs event page at http://bit.ly/OcAAwV