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Screen Shot 2014-11-05 at 11.49.43 amThe world’s most innovative and premium ‘freeze-dried’ product range – Fresh As – will be taking over Perth’s gourmet retail stores with thanks to an exclusive new partnership with WA’s food wholesaler and distributor, The Grocer.
Found gracing the menus of the world’s top Michelin-starred restaurants, Fresh As is a provider of premium ‘freeze-dried’ fruits, fruit powders and herbs from Mt Albert in New Zealand and is currently taking the culinary world by storm with its wide range of unique gourmet ingredients.
According to Louise Miller, Marketing Manager of The Grocer, Fresh As has been available in Western Australia for a couple of years in only bulk sizes for restaurants, but will now after much demand be available to Perth’s gourmet retailers’ for the ‘home chef’.
“It comes with such excitement that we can announce our exclusive partnership with Fresh As. From London to New York, this innovative product range has an incredible following amongst the best-of-the-best for adding an extra intensity and texture to every plate.
“It has changed the form of every day ingredients, giving chefs the ability to transform dishes that are familiar to something completely original and unique; especially at the sweeter end of the spectrum.
“We can’t wait to see what Perth’s foodie’s think of this new product and best of all how the home chef chooses to use each ingredient in their everyday cooking,” concluded Mrs Miller.
Fresh As source all of their premium fruits, herbs and vegetables locally and freeze-dry them at their absolute peak; when they are at their brightest and flavours are at their most concentrated.
The Grocer will be distributing over 20 of Fresh As premium freeze-dried ingredients, including:
Fruits – Blueberry Slices, Lychees Whole, Mandarin Segments, Pineapple Chunks, Raspberry Whole, Strawberry Slices
Fruit Powders – Blackcurrant, Mango, Passionfruit, Plum, Raspberry, Strawberry
Herb Powders – Coriander, French Tarragon, Garlic, Ginger, Kaffir Lime Leaf, Lemongrass, Oregano, Rosemary, Thyme, Sweet Basil
The Fresh As products are available in small 35gram vacuum-sealed packets and are available now. For stockists or wholesale orders contact The Grocer on (08) 9284 7100 or via email info@thegrocer.com.au Screen Shot 2014-11-05 at 11.49.06 am


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